Your site’s database is basically a giant library. When your site is new, everything is neatly organized, easy to find, and fast to retrieve. But as time goes on, you discover that the librarian is a big-time hoarder. Junk books that nobody will use are still on the shelves, the most popular books are strewn randomly across the back of the library, and the index hasn’t been up to date in years. Since every WordPress page load involves retrieving specific information from your database, it’s crucial that the database is in order. Once we clean house and fire the librarian, your site will suddenly take a notable turn for the better.
When your typical cell phone camera has enough horsepower to plaster half a wall with a high res photo, it’s no shock that your typical website home page is bigger than an average MP3 file. And considering that there is next to no visible difference between a 1mb image and a 100kb image on your home page, there’s just no reason to use images of that size. By simply matching your website with the image size it needs, we can often cut your site’s home page size in half which will have a major impact on speed – particularly for those mobile visitors.
With more responsibility comes more overhead. Whether that responsibility comes in the form of more functionality (like e-commerce) or more traffic, if WordPress has more to manage, it’s critical that even the finer details of the site are appropriately cached for the site to run like a well oiled machine. With advanced caching, we dive deeper into the internals of your site with database query, object, and even more advanced page and browser caching to make sure that every part of the site is fine tuned to maximize your existing hosting resources.
Basic Code Optimization
Your typical website’s front end code is a lot like your average meeting – filled with people that don’t need to be there and large pockets of useless banter. A good meeting focuses on an objective, and cuts-out the useless crap. Your website works the same way. By eliminating unnecessary requests from your site’s page load and reducing the size of the typical code file that loads on your site, your visitors are able to spend less time waiting for the site to load and more time interfacing with your business.
WooCommerce is one of the most popular e-commerce systems in the world thanks to its ease of use and integration with WordPress. But as with all e-commerce software, as your site grows in sales, products, and traffic, more and more horsepower is needed to keep up with an increasing pile of information that it has to manage just to keep the sales rolling in. And it’s often no more noticeable just how direct an impact speed has on your business than with e-commerce as sales drop noticeably with each second. But by reorganizing the database to more effectively manage the data on hand, you can get back to the sane site speeds you expect from your website.
Under the Hood
- A complete Basic Optimization
- Advanced page caching
- Advanced browser caching (ETags, gzip compression)
- Object and/or database query caching
- WooCommerce config optimization (if applicable)
- InnoDb database conversion and slow query optimization
- Database index additions, integrity optimization/repair
- Database junk removal
- Image optimization
- HTML, CSS, JS minification (if possible)
- File combination for CSS and JS files (if possible)
- Removal of query strings for static files
- WP 404 handling for static files
- Detection of slow plugins or 3rd party scripts
- WordPress configuration optimization (memory, cron)
Average Speed Improvement After Advanced Optimization: Over 100%
If you’re trying to squeeze every last ounce of speed out of your WordPress install without having to change your hosting infrastructure or recode your site’s themes and plugins, an Advanced Optimization will do just that. If you suspect that your hosting infrastructure is also part of the problem, a Total Optimization is more tailored to that purpose – whether you’re looking to switch your hosting or just optimize the dedicated hosting setup you have now.
Ultimately though, WordPress can only move as fast as the hosting infrastructure it is on. So whether your hosting setup is a 4 lane highway or an 8 lane highway, if only 2 lanes are open, your visitors will still be waiting in traffic for the site to load. If you suspect that your hosting infrastructure is also part of the problem or you have a dedicated hosting environment that you can control, our Total Optimization packages are designed to address that problem as well.
Total Optimizations are designed to eliminate every roadblock your site has to improving its site speed short of rebuilding some portion of your site. If you have a dedicated server/VPS or are willing to switch to a more speed optimized web host to solve the problem, then a Total Optimization is designed to handle just that and is the ideal choice for very high traffic or very complex websites.
PageSpeed Optimizations are specifically tailored to appease Google’s PageSpeed scoring mechanisms and optimize your site’s Core Web Vitals metrics. When your focus is either on maxing out your site’s speed or optimizing your speed for search engine rank or Adwords scores, the PageSpeed Optimization is what you want.
Of course, if you’re trying to perfect your site’s A-F grades, you should consider our PageSpeed Optimization instead. While it is still not possible to achieve any impossible speed test suggestion, with that optimization tier, what we can do is max out your scores to the degree that it is possible without breaking your site or amputating key features to do so.
Unlike other vendors that might blindly follow every suggestion that a speed test makes about how to further improve your speed, we take a more wholistic look at the site by considering its business impact, marketing impact, and long term cost. If one of the test’s suggestions is only mildly affecting the score or contradicts an even more important consideration like having lots of relevant content, then we’ll intentionally ignore that suggestion in favor of what supports the overall goal of the site. In practice, that just means that we’re ignoring the theoretical in favor of the realistic. So while you might “theoretically” have better results by following some of the speed tests’s more eccentric suggestions, realistically, you’d be knee-capping your site in the process. So we most definitely do NOT follow suggestions like that from any speed test – nor would you want us to.
Yes, absolutely. But sites with this type of architecture really only tend to gain from the optimizations that we provide as part of our Total Optimization package.
Advanced Optimizations can usually be taken care of inside of a 2-3 business day window.
Yes. Our Total Optimization package includes the option to switch hosting providers if your current hosting provider is part of the problem. As an alternative, we do also offer standalone hosting migration as a completely managed service including site migration and DNS change management.
Yes. Advanced, Total, and PageSpeed Optimization packages do include image optimization as part of the service.
Yes. Advanced, Total, and PageSpeed Optimization packages do include database optimization as part of the service.
Yes we do. But bear in mind that the more custom a site is, the more custom its optimizations often must be as well.
No, but we do often have to do that for more complex or custom sites. If your site has some sort of artificial speed limit imposed by the way that the theme or a plugin is coded, we can provide you with a quote to address that separately from the main optimizations that we do for you upon your request.
Yes. Our speed optimizations work the same across all platforms. Bear in mind that some speed testing sites will recommend that you make your site responsive as part of a speed optimization and while that is definitely a great idea, it’s something that is a larger undertaking than just speeding up your site. That said, if you do need help making your site responsive, we do offer assistance with that as a standalone service and can provide you with a quote specific to your site upon request.
None that are permanent. Finding the right fit for the optimizations that are appropriate for your site may take a little bit of trial and error, but they are relatively quick and painless to address and once they have been addressed are permanently fixed.
While it’s always a good idea to plan for down time when making more substantial changes to your site like this, in practice very few sites ever incur down time with the type of changes that we make to them.
We’ve never met a site we couldn’t boost, but if your site is
unable to be optimized, we’ll refund 100% of the cost.
- 100%+ Website Speed/Performance Improvement
- 30-Day Money Back Guarantee