When your typical cell phone camera has enough horsepower to plaster half a wall with a high res photo, it’s no shock that your typical website home page is bigger than an average MP3 file. And considering that there is next to no visible difference between a 1mb image and a 100kb image on your home page, there’s just no reason to use images of that size. By simply matching your website with the image size it needs, we can often cut your site’s home page size in half which will have a major impact on speed – particularly for those mobile visitors.
With more responsibility comes more overhead. Whether that responsibility comes in the form of more functionality (like e-commerce) or more traffic, if WordPress has more to manage, it’s critical that even the finer details of the site are appropriately cached for the site to run like a well oiled machine. With advanced caching, we dive deeper into the internals of your site with database query, object, and even more advanced page and browser caching to make sure that every part of the site is fine tuned to maximize your existing hosting resources.
WooCommerce is one of the most popular e-commerce systems in the world thanks to its ease of use and integration with WordPress. But as with all e-commerce software, as your site grows in sales, products, and traffic, more and more horsepower is needed to keep up with an increasing pile of information that it has to manage just to keep the sales rolling in. And it’s often no more noticeable just how direct an impact speed has on your business than with e-commerce as sales drop noticeably with each second. But by reorganizing the database to more effectively manage the data on hand, you can get back to the sane site speeds you expect from your website.
Under the Hood
- A complete Basic Optimization
- Advanced page caching
- Advanced browser caching (ETags, gzip compression)
- Object and/or database query caching
- WooCommerce config optimization (if applicable)
- InnoDb database conversion and slow query optimization
- Database index additions, integrity optimization/repair
- Database junk removal
- Image optimization
- HTML, CSS, JS minification (if possible)
- File combination for CSS and JS files (if possible)
- Removal of query strings for static files
- WP 404 handling for static files
- Detection of slow plugins or 3rd party scripts
- WordPress configuration optimization (memory, cron)
Average Speed Improvement After Advanced Optimization: Over 100%
If you’re trying to squeeze every last ounce of speed out of your WordPress install without having to change your hosting infrastructure or recode your site’s themes and plugins, an Advanced Optimization will do just that. If you suspect that your hosting infrastructure is also part of the problem, a Total Optimization is more tailored to that purpose – whether you’re looking to switch your hosting or just optimize the dedicated hosting setup you have now.
Ultimately though, WordPress can only move as fast as the hosting infrastructure it is on. So whether your hosting setup is a 4 lane highway or an 8 lane highway, if only 2 lanes are open, your visitors will still be waiting in traffic for the site to load. If you suspect that your hosting infrastructure is also part of the problem or you have a dedicated hosting environment that you can control, our Total Optimization packages are designed to address that problem as well.
Total Optimizations are designed to eliminate every roadblock your site has to improving its site speed short of rebuilding some portion of your site. If you have a dedicated server/VPS or are willing to switch to a more speed optimized web host to solve the problem, then a Total Optimization is designed to handle just that and is the ideal choice for very high traffic or very complex websites.
As a benchmark, we always aim to achieve a 3-4s minimum site load time even with our Basic Optimizations, but 3rd party factors like poor quality hosting can definitely impact that. Ultimately, our optimizations are designed to help your site tap into the resources that it has. So if the hosting offers it little in the way of resources, the impact of that poor hosting will be more noticeable. As an example, it is not out of the ordinary for a boosted site to take 4 seconds to load on a poor quality host and only 1 second to load on a higher quality host, while a non-boosted site might run equally slow on both hosts. That’s why ultimately if you’re looking to get the most speed out of your site, you will have to keep an open mind with your hosting and other 3rd party providers. And, of course, if you’re trying to max out your site’s speed and you have your own dedicated server or are willing to change your hosting infrastructure, then you may want to consider a Total Optimization which is more tailored for that purpose.
That depends. Advanced Optimizations are designed to make your site as fast as it can be WITHOUT changing your hosting infrastructure or recoding parts of your site. So if you’re married to your current hosting infrastructure and it is not providing adequate horsepower to your WordPress site, then yes this package would offer the best you are going to get. But if you’re trying to squeeze every ounce of speed out of your site and you are open to changing whatever parts of your infrastructure may need to change, our Total Optimization package is better designed to do just that.
Unfortunately, no. Popular speed testing reports are known for requesting impossible changes or changes to software or websites that you do not control. One ironic example is that Google PageSpeed has been known to occasionally request changes to code in Google’s own services (like Google Analytics). Obviously you can’t change something that you can’t control. Ultimately, what matters is the actual speed of the site. If your site receives an F grade on some particular speed score, but it loads in 1 second (considered better than perfect) it doesn’t particularly matter that you have an F grade for that score. The people visiting your site won’t ever see those grades anyway. They are only interested in being able to use your site and get to it quickly.
Yes, all of the items that can be addressed on your website without breaking parts of it or changing your hosting infrastructure, will be addressed with an Advanced Optimization. So any issues that are reported that can not be fixed without breaking your site or that require a hosting infrastructure change would still be unaddressed in those reports, but all other types of issues would be addressed to the extent possible with your WordPress setup.
Yes. E-commerce sites like WooCommerce, forums, blogs w/ comments, high traffic sites, custom sites, and other more interactive sites all require more processing power in order to function as expected. As an example, a very common complaint amongst e-commerce site owners is that the checkout page is slow. Given that the site has to process a credit card, complete an order, calculate shipping/taxes, and more – often for several customers at one time – the checkout page is already geared to be slower than other pages. But when you take a site that is configured with stock WordPress settings and put the weight of e-commerce behind it, you typically find that the checkout page is also being artificially slowed by all kinds of misconfigurations – often the sort that you will never see in a speed report from major vendors like GT Metrix or Pingdom. And if you’re using a dedicated server, VPS server, or low quality hosting on top of that, you can couple that slowdown with either stock server settings (and their slowdowns) or with just insufficient horsepower for the site to operate smoothly. Ultimately when your checkout page is slow, you can more readily feel the tie between speed and conversion than you can with any other type of site. That’s why Advanced and Total Optimizations are specifically designed to handle those sorts of problems.
Yes, absolutely. But sites with this type of architecture really only tend to gain from the optimizations that we provide as part of our Total Optimization package.
Currently we provide before and after reports from major speed test providers to show the scope of the improvement. But for most site owners the results are noticeable even without reports – which is the point of the optimization after all.
Advanced Optimizations can usually be taken care of inside of a 2-3 business day window.
Yes. Our Total Optimization package includes the option to switch hosting providers if your current hosting provider is part of the problem. As an alternative, we do also offer standalone hosting migration as a completely managed service including site migration and DNS change management.
Yes. Both the Advanced and Total Optimization packages do include image optimization as part of the service.
Yes. Both the Advanced and Total Optimization packages do include database optimization as part of the service.
Yes we do. But bear in mind that the more custom a site is, the more custom its optimizations often must be as well.
No, but we do often have to do that for more complex or custom sites. If your site has some sort of artificial speed limit imposed by the way that the theme or a plugin is coded, we can provide you with a quote to address that separately from the main optimizations that we do for you upon your request.
Yes. Our speed optimizations work the same across all platforms. Bear in mind that some speed testing sites will recommend that you make your site responsive as part of a speed optimization and while that is definitely a great idea, it’s something that is a larger undertaking than just speeding up your site. That said, if you do need help making your site responsive, we do offer assistance with that as a standalone service and can provide you with a quote specific to your site upon request.
Yes. While converting a site to a responsive design for the purposes of improving the mobile experience is crucial to all modern sites, it’s a completely custom endeavor that is unique to each site. If you need help making your site responsive, just let us know and we can provide you with a quote that is unique to your site.
None that are permanent. Finding the right fit for the optimizations that are appropriate for your site may take a little bit of trial and error, but they are relatively quick and painless to address and once they have been addressed are permanently fixed.
While it’s always a good idea to plan for down time when making more substantial changes to your site like this, in practice very few sites ever incur down time with the type of changes that we make to them.
Yes. Improving the speed of WordPress will often improve the speed of the rest of your site too. If you have this type of setup, an Advanced or Total Optimization is the closest fit for your scenario. Advanced Optimizations focus strictly on WordPress and shouldn’t be expected to have as dramatic of an affect on other parts of the site. Total Optimizations do include server or hosting optimizations so those do tend to more noticeably impact non-WordPress parts of the site. Ultimately if you are having problems with the speed of something that is completely outside of WordPress, though, special attention needs to be given to just that. In special cases we do extend support to those non-WP areas of the site and if you would like to discuss that possibility with us, just contact us so we can discuss directly.
We’ve never met a site we couldn’t boost, but if your site is
unable to be optimized, we’ll refund 100% of the cost.