PageSpeed Score Optimization
Now that Google incorporates PageSpeed metrics into part of their ranking algorithm, it’s critical that you pay attention to your site’s speed if marketing is a key priority for your organization – particularly in highly competitive industries. Unfortunately, there aren’t one-size-fits all techniques and tools available that will ace those scores for you. Every site is different. And often, the higher your score, the more likely that you’ll have to make decisions between critical business requirements and PageSpeed ideals. Things like increased instability, site breakage, or the amputation of crucial features on the site are complete non-starters. But without someone that knows how to navigate the pitfalls, you may find yourself picking your poison instead of having your cake and eating it too. That’s what the PageSpeed Optimization is for. Not only does it help you ace your scores. It helps you navigate to the business result you’re after while doing it.
Under the Hood
- A complete Total Optimization
- First Contentful Paint (FCP) Optimization
- Largest Contentful Paint (LCP) Optimization
- Cumulative Layout Shift (CLS) Optimization
- First Input Delay (FID) Optimization
- Speed Index Optimization
- PageSpeed Score Optimization
- And, most importantly, the ability to do all of the above WITHOUT long-term breakage on your site
Average Speed Improvement After PageSpeed Optimization: Over 150%
PageSpeed Optimizations are designed to optimize everything that Google cares about when judging the speed of your site. Not only will they help to improve your Core Web Vitals metrics, but they also help to surface other types of speed problem – whether it’s in WordPress or in your hosting configuration. Since our processes include optimization techniques that you can’t find anywhere else built and backed by some of the most senior level WordPress development and optimization experts in the industry, it’s safe to expect better PageSpeed and Core Web Vitals results than you can get with your run-of-the-mill speed plugin or speed pro AND you can expect that with less breakage to your site.
You also have a direct hand in your overall score. If we find that Google simply won’t score your site any higher without removing a feature, changing some design element, changing a content element, moving some content, or changing a strategy, then ultimately, your willingness to do what Google wants will determine your results. Obviously that’s not a common thing. But when it does happen, by deciding not to do what Google wants, you would also be deciding to live with the score that they give you and whatever consequences that provides.
If you’re simply looking for an idea of where results land on average, most sites land in the 80’s or 90’s on both mobile and desktop with more interactive pages that may have a lot of heavy content towards the top of the page landing in the mid 70’s. Most sites, however, land in the 80’s, 90’s, or better.
Yes – at least as far as Google is concerned. PageSpeed Optimizations are designed to squeeze every ounce of performance out of what you have from Google’s point of view. There are sometimes other things that you can do to speed up a site from a human point of view and if we find those, we’ll definitely suggest them as well. But from Google’s point of view, you can’t do any better than one of our PageSpeed Optimizations.
Also, keep in mind that 3rd party tests aren’t always up to date with Google’s latest preferences. Sites like GT Metrix, for example, will use a version of PageSpeed that may be older than the one that Google actually uses in its ranking algorithms. When Google changes its preferences, the only way that you’ll be able to grade yourself accordingly is with Google’s own PageSpeed Insights testing tool and that is both the only one you should care about and the only one that we focus on. If you’re ever in a situation where the grades are drastically different between Google’s own tools and 3rd party tools, aim to ace the tests with Google’s tools.
Unlike other vendors that might blindly follow every suggestion that Google makes about how to further improve your speed, we take a more wholistic look at the site by considering its business impact, marketing impact, and long term cost. If one of Google’s suggestions is only mildly affecting the score or contradicts an even more important consideration like having lots of relevant content, then we’ll intentionally ignore that suggestion in favor of what supports the overall goal of the site. In practice, that just means that we’re ignoring the theoretical in favor of the realistic. So while you might “theoretically” have better results by following some of Google’s more eccentric suggestions, realistically, you’d be knee-capping your site in the process. So we most definitely do NOT follow suggestions like that from any speed test – nor would you want us to.
Yes. Our PageSpeed Optimization package does include the option to switch hosting providers if your current hosting provider is part of the problem.
Yes. Advanced, Total, and PageSpeed Optimization packages do include image optimization as part of the service.
Yes. Advanced, Total, and PageSpeed Optimization packages do include database optimization as part of the service.
Yes we do. But bear in mind that the more custom a site is, the more custom its optimizations often must be as well.
Yes. Our speed optimizations work the same across all platforms. Bear in mind that some speed testing sites will recommend that you make your site responsive as part of a speed optimization and while that is definitely a great idea, it’s something that is a larger undertaking than just speeding up your site. That said, if you do need help making your site responsive, we do offer assistance with that as a standalone service and can provide you with a quote specific to your site upon request.
While it’s always a good idea to plan for down time when making more substantial changes to your site like this, in practice very few sites ever incur down time with the type of changes that we make to them.
We’ve never met a site we couldn’t boost, but if your site is
unable to be optimized, we’ll refund 100% of the cost.