Average Speed Improvement for Advanced Optimized Sites: Over 100%
Why Speed Matters
Site speed and reliability dictate how many visits you can get. Whether your site produces money through leads, online sales, or ad revenue, more visitors equals more money.
If you’ve ever had to wait in line at your local grocery store, you’ll understand why customers hate slow websites. Every second you shave off your load times can increase your conversions by up to 7%.
Lower Hosting Costs
Fast, efficient websites put less stress on their servers. Handling more customers without needing a server upgrade means less money spent on unnecessary upgrades to keep up with demand.
Fewer Random Problems
If you’ve ever dealt with phantom website problems, you know how an overloaded website can hurt business. But if your site can handle handle more traffic with less effort, those problems disappear.
Lower Bounce Rate
Studies show that up to 40% of visitors abandon a website that takes more than 3 seconds to load. Once your site improves to a 3 second load speed, you can expect to keep that 40% on your site.
A site that can handle more traffic can also better withstand a spam or DOS attack. While you’ll still have hackers and spammers to deal with, your site will operate more smoothly when they attack.
Better Customer Satisfaction
Even a single-second delay (just 1 second more than the “perfect” 2 second speed), decreases customer satisfaction by 16% – the closer you are to that 2 second mark, the better your user experience.
Better Visitor Retention
79% of online shoppers say they are unlikely to revisit a slow website. If you have an e-commerce site, a few seconds of delay could mean a substantial loss of future revenue from repeat sales.
Better Search Ranking
Even Google favors fast sites in its search results (since April 2010). Improving your site speed improves site traffic, site ranking, conversion, and returning traffic – a marketer’s perfect storm.
The Cost of Slow
A one second speed delay is all it takes to drop your conversions by 7%. For sites that average only 100 sales per month at $100 per sale, that’s $753 in lost sales EVERY month.
If you’re trying to squeeze every last ounce of speed out of your WordPress install without having to change your hosting infrastructure or recode your site’s themes and plugins, an Advanced Optimization will do just that. If you suspect that your hosting infrastructure is also part of the problem, a Total Optimization is more tailored to that purpose – whether you’re looking to switch your hosting or just optimize the dedicated hosting setup you have now.
Ultimately though, WordPress can only move as fast as the hosting infrastructure it is on. So whether your hosting setup is a 4 lane highway or an 8 lane highway, if only 2 lanes are open, your visitors will still be waiting in traffic for the site to load. If you suspect that your hosting infrastructure is also part of the problem or you have a dedicated hosting environment that you can control, our Total Optimization packages are designed to address that problem as well.
For even more advanced slowness problems, we do also have custom caching solutions beyond our Total Optimizations for qualified sites.
Total Optimizations are designed to eliminate every roadblock your site has to improving its site speed short of rebuilding some portion of your site. If you have a dedicated server/VPS or are willing to switch to a more speed optimized web host to solve the problem, then a Total Optimization is designed to handle just that and is the ideal choice for very high traffic or very complex websites.
Ultimately, though, the site can only become as fast as our optimization pros are permitted to make it. If you decide to refrain from a particular optimization technique for some reason and our optimization experts can’t apply that optimization, it will artificially keep your site slower than it would be if we were allowed to do that optimization. So optimization is definitely a team effort.
Ultimately, what matters is the actual speed of the site. If your site receives an F grade on some particular speed score, but it loads in 1 second (considered better than perfect) it doesn’t particularly matter that you have an F grade for that score. Since we are vehemently against harming our customer’s business interests by making changes that only have theoretically beneficial impacts (despite their very real world consequences), we focus our efforts instead on the actual site speed you can clock with a stopwatch. That has been tested and proven to be the only metric that improves a site’s overall marketing and performance health.
- Have an impact
- Last beyond 30 days out from our work
- Keep the site stable
- Prevent the site from breaking because of the change
Yes. E-commerce sites like WooCommerce, forums, blogs w/ comments, high traffic sites, custom sites, and other more interactive sites all require more processing power in order to function as expected. As an example, a very common complaint amongst e-commerce site owners is that the checkout page is slow. Given that the site has to process a credit card, complete an order, calculate shipping/taxes, and more – often for several customers at one time – the checkout page is already geared to be slower than other pages. But when you take a site that is configured with stock WordPress settings and put the weight of e-commerce behind it, you typically find that the checkout page is also being artificially slowed by all kinds of misconfigurations – often the sort that you will never see in a speed report from major vendors like GT Metrix or Pingdom. And if you’re using a dedicated server, VPS server, or low quality hosting on top of that, you can couple that slowdown with either stock server settings (and their slowdowns) or with just insufficient horsepower for the site to operate smoothly. Ultimately when your checkout page is slow, you can more readily feel the tie between speed and conversion than you can with any other type of site. That’s why Advanced and Total Optimizations are specifically designed to handle those sorts of problems.
Yes, absolutely. But sites with this type of architecture really only tend to gain from the optimizations that we provide as part of our Total Optimization package.
Currently we provide before and after reports from major speed test providers to show the scope of the improvement. But for most site owners the results are noticeable even without reports – which is the point of the optimization after all.
Yes. Our Total Optimization package includes the option to switch hosting providers if your current hosting provider is part of the problem. As an alternative, we do also offer standalone hosting migration as a completely managed service including site migration and DNS change management.
Yes. Both the Advanced and Total Optimization packages do include image optimization as part of the service.
Yes. Both the Advanced and Total Optimization packages do include image, vidoe, and iframe lazy loading as part of the service.
Yes. Both the Advanced and Total Optimization packages do include database optimization as part of the service.
Unlike other speed optimization services, we don’t simply clean junk out of the database. We also optimize the queries that run through the database to reduce load and optimize for cacheability and we also apply speed related architectural changes like appropriate database indexes to ensure the fastest database interaction.
Yes. WordPress plugin choices are not as global of a problem as it’s popularly believed, but if we do spot known slow plugins during our review of your site, we will tell you as much and recommend a course of action.
Yes we do. But bear in mind that the more custom a site is, the more custom its optimizations often must be as well.
No, but we do often have to do that for more complex or custom sites. If your site has some sort of artificial speed limit imposed by the way that the theme or a plugin is coded, we can provide you with a quote to address that separately from the main optimizations that we do for you upon your request.
Yes. Our speed optimizations work the same across all platforms. Bear in mind that some speed testing sites will recommend that you make your site responsive as part of a speed optimization and while that is definitely a great idea, it’s something that is a larger undertaking than just speeding up your site. That said, if you do need help making your site responsive, we do offer assistance with that as a standalone service and can provide you with a quote specific to your site upon request.
Yes. While converting a site to a responsive design for the purposes of improving the mobile experience is crucial to all modern sites, it’s a completely custom endeavor that is unique to each site. If you need help making your site responsive, just let us know and we can provide you with a quote that is unique to your site.
None that are permanent. Finding the right fit for the optimizations that are appropriate for your site may take a little bit of trial and error, but they are relatively quick and painless to address and once they have been addressed are permanently fixed.
While it’s always a good idea to plan for down time when making more substantial changes to your site like this, in practice very few sites ever incur down time with the type of changes that we make to them.
Yes. Improving the speed of WordPress will often improve the speed of the rest of your site too. If you have this type of setup, an Advanced or Total Optimization is the closest fit for your scenario. Advanced Optimizations focus strictly on WordPress and shouldn’t be expected to have as dramatic of an affect on other parts of the site. Total Optimizations do include server or hosting optimizations so those do tend to more noticeably impact non-WordPress parts of the site. Ultimately if you are having problems with the speed of something that is completely outside of WordPress, though, special attention needs to be given to just that. In special cases we do extend support to those non-WP areas of the site and if you would like to discuss that possibility with us, just contact us so we can discuss directly.