Average Speed Improvement for Advanced Optimized Sites: Over 100%
Why Speed Matters
Site speed and reliability dictate how many visits you can get. Whether your site produces money through leads, online sales, or ad revenue, more visitors equals more money.
If you’ve ever had to wait in line at your local grocery store, you’ll understand why customers hate slow websites. Every second you shave off your load times can increase your conversions by up to 7%.
Lower Hosting Costs
Fast, efficient websites put less stress on their servers. Handling more customers without needing a server upgrade means less money spent on unnecessary upgrades to keep up with demand.
Fewer Random Problems
If you’ve ever dealt with phantom website problems, you know how an overloaded website can hurt business. But if your site can handle handle more traffic with less effort, those problems disappear.
Lower Bounce Rate
Studies show that up to 40% of visitors abandon a website that takes more than 3 seconds to load. Once your site improves to a 3 second load speed, you can expect to keep that 40% on your site.
A site that can handle more traffic can also better withstand a spam or DOS attack. While you’ll still have hackers and spammers to deal with, your site will operate more smoothly when they attack.
Better Customer Satisfaction
Even a single-second delay (just 1 second more than the “perfect” 2 second speed), decreases customer satisfaction by 16% – the closer you are to that 2 second mark, the better your user experience.
Better Visitor Retention
79% of online shoppers say they are unlikely to revisit a slow website. If you have an e-commerce site, a few seconds of delay could mean a substantial loss of future revenue from repeat sales.
Better Search Ranking
Even Google favors fast sites in its search results (since April 2010). Improving your site speed improves site traffic, site ranking, conversion, and returning traffic – a marketer’s perfect storm.
The Cost of Slow
A one second speed delay is all it takes to drop your conversions by 7%. For sites that average only 100 sales per month at $100 per sale, that’s $753 in lost sales EVERY month.